About TradersAfrica.com

Traders Publication is a high quality, quarterly business journal that aims at fostering inter- and intra-African business relations. Through coverage of important and interesting programmes, projects, and operators in Africa, Traders Journal seeks to provide essential business information and promote better mutual understanding between companies, countries and sectors in Africa. The journal provides a platform for business to business, as well as public to private sector communication. It is edited by respected business personality in Africa - Paul Runge, and incorporates lead editorial in the following key categories:

Target Audience
The target audience is essentially those who wish to distribute goods, build relations, trade, invest or simply learn about business activities and processes in Africa. The people that fit this profile span both private and public sectors, and include: investors; marketing, financial and managing directors of small, medium and large-scale companies; consultants; trade counselors and inbound trade missions; ministerial representatives and academics.

Edition: Quarterly (February, May, August, November), 80+ full colour pages

Distribution Demographics
Circulation of 20,000 copies distributed as follows

• 10 SADC countries: Botswana, Namibia, Mozambique, Malawi, Tanzania, Zambia, Zimbabwe, Mauritius, Swaziland, South Africa
• Other countries: Ghana, Uganda and Nigeria
• Retail stores in SADC Countries
• In Business and First class on board Air Tanzania, Air Afrique, and Ghana Airways.
• Top corporate hotels in the SADC Region
• Foreign Trade Representatives (sent to the Trade Counsellor)
• Corporate Members of the African Business Round Table Organisation throughout Africa
• Incoming trade delegations organised by the Johannesburg Metropolitan Chamber of Commerce and Industry (JMCCI), Investment South Africa
• SADC Contact offices in the region
• Official Department of Trade & Industry (DTI) offices in the SADC region (requested by the DTI)
• In all the outlets of Regus Business Centres in Southern Africa
• Chambers of Commerce in the SADC region
• Ministerial Offices in the SADC region
• World Trade Centre office -worldwide
• International DTI trade shows worldwide, via the Electro Technical Export Council, of which Traders Publications is an associate member
• Commercial Lounges at various airports in the SADC region
• Associations in SADC such as Agricultural Board, Farmers' Associations, Municipalities & Town Councils, Non profit organisations such as US AID, WHO, UNESCO, UNICEF
• The balance is distributed to subscribers and at trade exhibitions in SADC region

For more specific information contact Jenny at +27 11 465 8871 or jwong@mweb.co.za